Intuitive SEO: Using Empathy to Boost Your Rankings

intuitive search engine marketingI’m picturing Luke Skywalker barreling down the trenches of the Death Star in his TIE Fighter. Obi-One’s disembodied voice encourages Luke to ditch the targeting computer and use “The Force.”

That’s what intuitive SEO feels like to me. It’s about momentarily putting aside the research tools and data points and relying on experience, insight, and intuition (You know, the stuff that marketers relied on before computers). And, no your intuition will not always be right. You must train before you can use the force wisely. You’ll need to practice empathy first. You’ll need to spend some time imaging the world from your audience’s perspective. You will make mistakes. It’s just a matter of learning from your mistakes.

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